Astro*Marketing: Using Your Birth Chart to Market Yourself, with April Elliott Kent
How astrology can help you do what you’re good at for people you like
For the typical astrologer, marketing sounds off-putting—too calculated, too crassly commercial. But guess what: The minute you apply for a job, ask for a date, or yes, try to get someone to pay attention to your astrological products and services, you’re in the marketing business. How can you find the people who are in tune with what you have to offer? First, you have to understand what makes you unique.
By combining simple marketing principles with the symbolism of your birth chart, you’ll learn:
How the Sun in your chart defines your “personal brand.”
How your Moon describes your ideal customer, and how to turn nightmare clients into dreams.
What your Midheaven says about your reputation and how to turn negative perceptions into positive ones;
How to use the strengths of your Ascendant to advertise yourself.
April Elliott KentGuest Lecturer
April Elliott Kent has been a professional astrologer since 1990. She’s the author of Astrological Transits (Fair Winds Press 2015), The Essential Guide to Practical Astrology (Alpha/Penguin 2011) and Star Guide to Weddings (Llewellyn 2008). April has welcomed a worldwide audience to her website since 2000, and her weekly Big Sky Astrology Podcast is popular with listeners in more than 160 countries. April has served as president of the San Diego Astrological Society and as a steering committee member for AFAN, and she’s also a member of ISAR, NCGR, and OPA. She lives in San Diego, California with her husband and two energetic cats. Her website is www.bigskyastrology.com